Crowdsourced
Usability testing is an alternative method widely used by software testing
professionals to test mobile, web and desktop applications. It involves a large
group of people from different backgrounds. Although it may look chaotic,
however it has its own benefits.
As compared to in-house usability testing, the participants in crowdsourced usability testing are not influenced by any politics in the company. Moreover, as they belong to a particular community, they are more motivated and loyal towards the test instructor. The participants provide high quality feedbacks that make the data highly valid.
Let us take a look at some of the benefits of Crowdsourced Usability Testing as mentioned in a whitepaper by uTest titled “Crowdsourcing Eight Ways to Launch Higher Quality Applications and Get to Market Faster with the Crowd.”
1. Cost Containment
Crowdsourcing brings down the costs involved as the company doesn’t have any long term commitments with the participants. Furthermore, as compared to traditional outsourcing, this method is more accountable and cost effecting.
2. Decreases the Time to Market
Crowdsourcing decreases the time for the product to reach the market by removing any delays or problems that usually crop up before launching a product or the software. It had also proved its usefulness to projects with tight budgets.
3. Meeting Users Expectations
Users expect their products to be of high quality and functional without any glitches from the very first day. Crowdsourcing ensures that the product or the application is of high quality.
4. Keeping your Customers
If a user is satisfied with the application or the product, they will look forward for products / applications from the company. Thus, they become loyal customers of the company.
5. Empower the User
Crowdsourcing bridges the gap between a software user and a software builder which includes the designers, developers and the testers of the application. Further, it ushers in a strong emotional commitment towards the company or the application as the users feel that they have a hand in the success of the product.
As compared to in-house usability testing, the participants in crowdsourced usability testing are not influenced by any politics in the company. Moreover, as they belong to a particular community, they are more motivated and loyal towards the test instructor. The participants provide high quality feedbacks that make the data highly valid.
Let us take a look at some of the benefits of Crowdsourced Usability Testing as mentioned in a whitepaper by uTest titled “Crowdsourcing Eight Ways to Launch Higher Quality Applications and Get to Market Faster with the Crowd.”
1. Cost Containment
Crowdsourcing brings down the costs involved as the company doesn’t have any long term commitments with the participants. Furthermore, as compared to traditional outsourcing, this method is more accountable and cost effecting.
2. Decreases the Time to Market
Crowdsourcing decreases the time for the product to reach the market by removing any delays or problems that usually crop up before launching a product or the software. It had also proved its usefulness to projects with tight budgets.
3. Meeting Users Expectations
Users expect their products to be of high quality and functional without any glitches from the very first day. Crowdsourcing ensures that the product or the application is of high quality.
4. Keeping your Customers
If a user is satisfied with the application or the product, they will look forward for products / applications from the company. Thus, they become loyal customers of the company.
5. Empower the User
Crowdsourcing bridges the gap between a software user and a software builder which includes the designers, developers and the testers of the application. Further, it ushers in a strong emotional commitment towards the company or the application as the users feel that they have a hand in the success of the product.
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